Cookie Policy

Effective date: June 2, 2026

This Cookie Policy explains how FireITM uses cookies and similar technologies on fireitm.com (the "Site"), and how you can control them. It supplements our Privacy Policy.

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site function, remember your preferences, and collect information about how the site is used.

How We Use Cookies

Category	Purpose
Essential	Needed for the Site to load and to remember your cookie choice. Always active.
Analytics	Help us understand how visitors use the Site so we can improve it (e.g., Google Analytics). Set only with your consent.
Advertising	Support and may personalize the display ads that help keep the Site free (e.g., Google AdSense). Set only with your consent.
Affiliate	Some partners set cookies to attribute a referral when you click an outbound link to a vendor, so we can be credited. Set only with your consent.

The Site uses Google Analytics (GA4) to understand how visitors use it. Analytics and advertising cookies are set only after you accept them: until then, Google's tags run in a consent-denied mode that stores no analytics or advertising cookies on your device. The essential cookie that records your consent choice is always present.

Third-Party Cookies

Some cookies are set by third parties — analytics, advertising, and affiliate partners. We do not control those cookies; please consult each provider's own policy for details.

Managing Your Preferences

Use the cookie banner to accept or decline non-essential cookies. You can also control or delete cookies through your browser settings, though blocking essential cookies may affect how the Site works. To change a previous choice, clear the cookie-consent entry in your browser's site data for fireitm.com and reload the page.

Changes

We may update this Cookie Policy from time to time. The "Effective date" above reflects the latest version.

Contact

Questions about cookies? Email hello@fireitm.com.