Privacy Policy
Effective date: June 2, 2026
This Privacy Policy explains how FireITM ("FireITM", "we", "us"), the operator of fireitm.com (the "Site"), handles information when you visit. By using the Site, you agree to the practices described here.
Who We Are
FireITM is an independent, vendor-neutral directory and review site for fire & life-safety inspection software. You can reach us about anything in this policy at hello@fireitm.com.
Information We Collect
- Information you give us. The Site has no user accounts or web forms. If you email us — for example, a correction or a vendor inquiry — we receive your email address and whatever you choose to include.
- Information collected automatically. Like most websites, our hosting provider records standard server log data — IP address, browser type, pages requested, and timestamps — for security and operational purposes.
- Cookies and similar technologies. We use cookies as described in our Cookie Policy. Non-essential cookies (analytics and advertising) are set only if you consent via our cookie banner.
How We Use Information
We use information to operate, secure, and improve the Site; to respond to your messages; to understand how the Site is used (analytics, with your consent); and, where enabled and consented to, to display advertising and to measure referral/affiliate activity.
Cookies, Analytics, and Advertising
We may use analytics services (such as Google Analytics) and advertising services (such as Google AdSense), and we participate in affiliate/referral programs whose partners may set cookies to attribute referrals. These non-essential technologies load only with your consent. You can manage your choice at any time — see our Cookie Policy.
How We Share Information
We do not sell your personal information. We may share information with service providers that help us run the Site (such as our hosting provider), with analytics and advertising partners where you have consented, and when required by law or to protect our rights.
Third-Party Links
The Site links to third-party vendor websites, including affiliate/referral links. We are not responsible for the privacy practices of those sites; please review their policies.
Your Rights
Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, to object to processing, or to opt out of certain uses — for example, under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA), the EU/UK GDPR, or the California CCPA. We do not sell personal information. To exercise a right, email hello@fireitm.com and we will respond as required by applicable law.
Data Retention
We keep email correspondence only as long as needed to address your inquiry and meet legal obligations. Server logs are retained according to our hosting provider's standard practices.
Security
We take reasonable measures to protect information, but no method of transmission or storage is completely secure.
Children's Privacy
The Site is intended for business users and is not directed to children under 16. We do not knowingly collect information from children.
International Visitors
The Site is operated from Canada and serves a primarily North American audience. If you access it from elsewhere, you understand your information may be processed in Canada and in other countries where our service providers operate.
Changes to This Policy
We may update this policy from time to time. The "Effective date" above reflects the latest version, and material changes will be posted on this page.
Contact
Questions about this policy? Email hello@fireitm.com.